Privacy Policy

Tanner Spring and its affiliates (“Ativo,” “we,” “us,” or “our”) value your privacy and are committed to protecting your personal information. This Privacy Policy outlines the types of information we collect, how we use and share it, your rights under applicable laws, including California Consumer Privacy Laws, and the measures we take to protect your privacy.

Scope of Policy and Information Collection

This Privacy Policy applies to personal information collected through Ativo’s website, services, and interactions, including:

Data collected via cookies, third-party tools, and analytics.
Email marketing communications and associated tracking.
Advertising, remarketing, and data-matching activities conducted through digital channels.

For California residents, this policy incorporates rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

Information We Collect

We may collect personal information such as:

Identifiers: Name, email address, telephone (503) 966-8436, physical address, IP address, and device identifiers.
Sensitive Information: Health-related data, and other sensitive data as needed to provide care or services.
Behavioral Data: Website usage, geolocation, browsing history, email engagement (e.g., clicks, opens), and inferred interests for analytics and advertising purposes.

How We Collect Data

Directly from you: When you provide information through forms, surveys, or interactions (e.g., contact forms, email sign-ups, event registrations).
Automatically: Via cookies, tracking pixels, and third-party analytics tools (e.g., Google Analytics, Facebook Pixel, email marketing platforms).
Through third-party sources: Such as advertising networks, data aggregators, affiliates, and public databases.

We collect or obtain data relating to you in a variety of ways, as described below. Such data may include personal data, i.e., information that alone or in combination with other information identifies you as an individual or can be reasonably linked to your identity.

Data You Provide: When you submit questions, request information, or give us feedback via this Site, we may ask you for data, like your name, postal address, telephone (503) 966-8436, and email address so we can respond or follow up. We may also ask you to provide other data relevant to your question, request, or feedback, such as your geographical location, industry, and preferred contact method.

You may also make requests through this Site to exercise your individual rights under applicable privacy laws. We will collect and maintain data related to such requests in order to respond to you and for our audit and legal compliance purposes.

We generally do not seek data that may be considered “special” or “sensitive” personal data (e.g., government-issued identification (503) 966-8436s or information related to an individual’s racial or ethnic origin, political opinions, religious or other beliefs, health, criminal background, or trade union membership) from visitors of this Site, and we ask that you do not provide such data. If we specifically require “special” or “sensitive” personal data in connection with one or more of the uses described below, we will request your consent to use the data in accordance with this Privacy Statement and/or in the ways described at the point where you were asked to disclose the data. If you voluntarily share with us or post/upload any “special” or “sensitive” personal data to this Site for any other reason, you consent that we may use such data in accordance with applicable law and this Privacy Statement.

Please note that any information or materials you post or disclose on this Site via message boards, chats, profile pages, blogs, and other services (including social media services) are publicly available and will be seen by other visitors to this Site. You should consider this when deciding to disclose any personal data or any other information on this Site.

Data Collected from your Use of this Site: We automatically receive certain data about the computer or device you are using when you visit this Site, including: your Internet Protocol (IP) address; information about the browser or type of device you are using; data collected through cookies, pixel tags, and other similar technologies (as described below in the “Cookies and Other Internet Technologies” section); the date and time of your visit; and the web page you visited immediately prior to visiting this Site. We also collect data about videos or other content you view on this Site, like the type and name of the content and the time viewed.

Purpose of Data Collection and Use

We may use personal information for data-matching purposes to improve security, enhance services, and personalize user experiences. This includes fraud prevention by identifying and blocking unauthorized activities or access, customer profiling to better understand user demographics and behavior, and tailoring services by providing recommendations, offers, and content that align with individual preferences. Additionally, data matching helps optimize website navigation, improve content relevance, and ensure seamless service delivery. To comply with applicable laws, we conduct all data-matching activities in a lawful, fair, and transparent manner. Users can opt out of data matching, where applicable, by contacting us directly or adjusting their cookie preferences.

We use your email address and engagement data, such as email opens and link clicks, to deliver newsletters, promotions, and updates specifically tailored to your interests. This information allows us to analyze the performance of our email campaigns and refine our messaging to better suit your preferences. Additionally, your interaction history helps us customize future communications to ensure relevance. Should you choose to stop receiving marketing emails, you can unsubscribe at any time by clicking the “Unsubscribe” link in the email footer or contacting us directly. Please note that unsubscribing will not impact transactional or service-related emails necessary for your account.

Remarketing allows us to display relevant advertisements based on your previous interactions with our website or email campaigns. For example, Google Remarketing uses cookies to show targeted ads on other websites, while Facebook Custom Audiences leverages hashed data, such as email addresses, to deliver personalized ads on Facebook and Instagram. If you prefer, you can opt out of Google’s use of cookies for advertising or adjust your cookie settings to limit data collection. These options ensure that you have control over how your data is used for remarketing purposes.

Data Sharing and Security

We may share your personal information with:

Service providers: To perform operational functions (e.g., email delivery, advertising management, website hosting).
Third-party vendors: For analytics, advertising, and remarketing purposes.
Partners and affiliates: For co-branded campaigns or joint service offerings.
Legal or regulatory entities: As required by law or to respond to lawful requests.

Security Measures

We implement robust security measures to protect your data, including:

Encryption: During transmission and storage of sensitive data.
Access Controls: Restricting data access to authorized personnel.
Regular Audits: To ensure compliance with privacy and security standards.

De-identification Techniques

We may de-identify your personal information for analysis or sharing purposes by:

Hashing or encrypting data to anonymize identifiers.
Aggregating data to remove specific details tied to an individual.

We use data about you for the purpose(s) for which it was collected or provided to us (as stated at the point of collection) or as otherwise obvious from the context of collection. We may also use data to:

Administer and manage this Site, communicate with you about this Site, process your request for information, or otherwise complete a transaction or service you request or authorize.

Customize or personalize your user experience and the content we deliver to you, including to provide you with content that is more relevant to you.

Contact you about Tanner Spring products and services, provide you with promotional materials or offers for products/services from Tanner Spring, or send you other communications about Tanner Spring business and events (including communications based on your interests, personal and business characteristics, and location) (collectively, “marketing communications”). We may provide these communications and offers via email, postal mail, online, social media platforms, text messages, and other means.

Carry out our internal business purposes, such as corporate transactions, audits, and data analysis; conduct research and analytics about your use of this Site and interaction with us; develop new products; improve this Site and our existing products and services; identify usage trends; assess the performance of our advertisements; optimize our advertising campaigns; and determine the effectiveness of our communications.

We will never use your personal data to advertise, promote, or market third-party goods or services to you. Additionally, we will not license or publish any of your personal data. We do not and will not sell any personal data to third parties for their own commercial use.

Disclosures of Personal Data

In connection with one or more of the purposes outlined in the “Data Use” section above, we may disclose your data to:

Third parties that provide services to us, such as system hosting, management, and support; data analysis; facilitation of advertisements; data backup; and data security and storage services.

Relevant third parties as part of a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding).

Competent governmental and public authorities, in each case to comply with legal or regulatory obligations or requests; and other third parties as we believe necessary or appropriate: (a) under applicable law; (b) to comply with legal process; (c) to enforce our terms and conditions; (d) to protect our operations and those of any of our affiliates; (e) to protect our rights, privacy, safety, or property, and/or those of our affiliates, you, or others; and (f) to allow us to pursue available remedies or limit damages that we may sustain.

In addition, this Site may contain content and plugins from social media platforms, like Facebook (“Like” button), Twitter (“Share to Twitter”), Linkedin, and others.These plugins allow you to share information from this Site to your timeline or account. When you connect to these services, the third parties may store and/or access data (including through the use of cookies and other similar technologies) over which we do not have control. If you are logged into one of your social media accounts while visiting a webpage on this Site that contains a social media plugin, the social media plugin may allow the relevant social media platform to receive information that you visited this Site and link it to your social media account. We do not control these third-party platforms, and information collected is governed by the privacy statement of the third party that provides the relevant platform. We encourage you to review these platforms’ privacy statements for more information.

The disclosures described in this section may result in the transfer of your data to countries or regions with data protection laws that differ from those in your country of residence. By providing us with your data and using this Site, you are acknowledging that your data may be transferred to countries outside of your country of residence.

In cases where your data is transferred outside of your country of residence, we take steps to ensure that appropriate safeguards are in place to protect such data. If you are based in the EU/EEA, such safeguards may include a data transfer agreement with the data recipient based on standard contractual clauses or such other mechanism as is approved by the European Commission for transfers of personal data to third countries. For further details relating to the transfers described above and the adequate safeguards used with respect to such transfers, please contact us as stated below.

Cookies

We use various types of cookies to enhance your experience:

Session Cookies: Temporary cookies used for website functionality.
Persistent Cookies: For analytics, preference storage, and remarketing.
Third-Party Cookies: For advertising and campaign management.

We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

Advertising and Analytics

We use advertising and analytics technologies to:

Deliver personalized advertisements based on your browsing behavior, preferences, and inferred interests.
Conduct remarketing campaigns, including displaying ads to users who have previously visited our site.
Measure the performance of advertising campaigns and improve their effectiveness.

Technologies used include:

Cookies: For user session tracking and preference storage.
Tracking Pixels: To monitor ad impressions and engagement.
Third-Party Analytics Tools: Such as Google Analytics, Meta (Facebook) Ads Manager, and others.

We use Google Analytics, a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it.

Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page. We then use the information to compile reports and to help us improve our site.

Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt-out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this page https://tools.google.com/dlpage/gaoptout.

We may use cookies in partnership with select third-party vendors, such as Google and AOL Networks, in the delivery of Tanner Spring display advertisements to our website visitors on various sites across the internet. These campaigns do not collect any personally identifiable information.

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Retention periods vary based on the type of data and its intended use.

Your Privacy Rights

For All Users

Access and Correction: Request access to or correction of your personal data.
Deletion: Request deletion of your data unless retention is required by law or for operational purposes.
Opt-Out: Manage cookie preferences and opt out of targeted advertising or data-matching activities.

Your Rights Under California Consumer Privacy Laws

If you are a resident of the state of California, you are entitled to request information regarding the disclosure of your personal data to third parties for direct marketing purposes. Please note that we do not share your personal data with non-affiliated third parties for such purposes. California residents have additional rights under the CCPA and CPRA:

Right to Know: What personal information we collect, its sources, and how it’s used/shared.
Right to Delete: Request the deletion of personal information we’ve collected.
Right to Opt-Out: Stop the sale or sharing of your personal data (if applicable).
Right to Correct: Correct inaccuracies in your personal data.
Right to Limit Use of Sensitive Data: Restrict the use of SPI for secondary purposes.
Right to Non-Discrimination: We will not deny services or discriminate against you for exercising your privacy rights.

We respect your choices about how your personal data is managed and are committed to ensuring you have reasonable access to review and control its use in compliance with applicable laws. If you no longer wish to receive electronic newsletters or marketing communications from Tanner Spring, simply click the ‘unsubscribe’ link found in those communications. Additionally, depending on your location, you may have specific rights regarding your personal data, including requesting a copy, correcting inaccuracies, limiting its use, or even requesting its deletion. You also have the right to object to data processing, withdraw your consent, and file a complaint with your local data protection authority.

To exercise these rights, you can submit a request using our online form or contact us directly. To protect your data, only you or an Authorized Agent acting on your behalf can submit such requests. We may require proof of identity or authorization to process your request. For verification purposes, your request should include sufficient information to confirm your identity or authority and provide the necessary details for us to evaluate and respond appropriately. If we are unable to verify your identity or match your data, we will inform you of any limitations on fulfilling your request.

For residents of the EU or EEA, additional protections apply. If you have concerns about how your data is handled, you may contact our EU Data Protection Officer for assistance. Should you remain unsatisfied, you have the right to file a complaint with your local National Data Protection Authority. To locate the appropriate authority, please visit this EU link. We are committed to safeguarding your rights and maintaining transparency in our data practices.

To exercise your rights, contact us at (503) 966-8436 or visit our website to complete a privacy request form.

Contact Us

For questions, concerns, or to exercise your privacy rights:

Phone: (503) 966-8436
Website: tannerspringsl.com

Your Consent

By filling out a form on our website (e.g., contact forms, event registrations, information requests), you consent to the collection, use, and sharing of your information as outlined in this Privacy Policy. You also agree to receive communications related to your inquiry and our services. You may opt out of future communications at any time by contacting us or following the unsubscribe link in our emails.

Updates

This Privacy Policy may be updated periodically. Changes will be posted on this page with the date of the most recent revision. Continued use of our services constitutes your acknowledgment of updated terms. By using this site, you consent to be governed by this Privacy Policy. We reserve the right, at our discretion, to change, modify, add, or remove portions of this Privacy Policy at any time. Please review this Privacy Policy from time to time to ensure your familiarity with its terms, as your continued use of tannerspringsl.com following changes to these terms means you accept those changes.